Project MAD Mumbai: Painting the city red!

Ever thought that painting could be used as a weapon for social action? Greetings from team Project MAD (Murals and Doodles) who believe in using colours as a call for action! Raashi Raghunaths Project MAD is on a painting spree to beautify the dull and slimy walls across the city, not solely to promote community art but also with the commitment to the cause of environment, gender equality, AIDS awareness, among others.

Project MAD has left its indelible mark at various walls in the city. You can check out their work at Dockyard and Vile Parle stations which have been beautifully revamped. Theyve collaborated with NGOs like Urja, a shelter for homeless and runaway women in Dadar. They not only painted their walls but also made the girls a part of the process to paint their home the way they want it. Their artwork on the walls of Manilal Sunderji School aimed to sensitize young minds to the nuances of issues such as feminism and LGBT rights.

Another phenomenal project is AIDS through ART with the Mumbai District AIDS Control Society in Wadala. In this project they painted the walls with information about HIV AIDS on them. It is an ongoing project to combat sexual prejudice through art.This project is very close to our heart says Raashi.

The core team consists of a group of young, enthusiastic college students all from different streams. Their projects bring together young talented artists from all around and are an opportunity for them to give their voices to noble causes. Anybody and everybody can be a part of their projects, even if you dont know how to paint!

Want to get involved in their upcoming projects? The third leg of the AIDS through ART project will be held on the 20th of May. Another highly anticipated project is the one in collaboration with the oldest Deaf and Mute School in India where they are going to teach artwork in exchange of sign language classes. The sign language videos are going to be put up on YouTube and a wall mural will be created at the end of the two month program. Social work is just seen as a one sided thing where the privileged one helps the not-so-privileged one. But it actually is a give and take process chirps Raashi.

Doing such super awesome things requires funding too. You could contribute towards their effort to help ensure that the heavily abused construction of Mumbai gets some respite and the citizens of Mumbai have some more sanitary surroundings, one wall at a time. Help them raise funds for their art materials by clicking on the link or visit their Facebook page for more details.

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